Advertising

In the 21st century, advertising in print or in digital magazines may seem pointless. Television reaches millions more consumers. Advertising on your website costs less than on TV. And aren’t magazines folding left and right? In reality, the magazine industry, even in hard copy, is doing well. New magazines are constantly appearing, and a number …

What Are the Benefits of Magazine Advertising? Read More »

For marketers who are struggling to advertise their content online, it might be time to consider the new potential of an old medium — and that medium is print. The media update team takes a look at the contentious battle of ‘print versus digital’ to find out why advertisers still invest in print. Since the dawn of digital media, …

Three reasons why advertisers still believe in the power of print Read More »