Diplomat SA Magazine
The official journal for Southern Africa’s Diplomatic Community.
The Diplomatic Community
There are 135 embassies and high commissions in Pretoria, and many countries maintain either an embassy, high commission, or consulate in Cape Town and consulates in other South African cities (not including honorary consulates). This International representation is staffed from Ambassadors down to office clerks with professional, accomplished, and highly paid individuals. These individuals are employed by the biggest companies in the world – countries. Diplomat SA magazine speaks to an audience of over 12800 of these international individuals.
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The Diplomatic Community prefers printed media because it negates the ever-present security threat of the online world, where security breaches and data hacking are daily occurrences. To read and refer to a magazine is safe – it’s impossible to hack. That’s why embassies around the world demand traditional magazines.
Engaging with a world of internationals…
In conjunction with The Department of International Relations & Cooperation (SA Foreign Affairs), DIPLOMAT SOUTH AFRICA is a publication that is circulated to the entire Diplomatic Community in Southern Africa. This targeted circulation guarantees exposure for your business to just over 30,000 International diplomats. Do you want to talk to Ambassadors and their Embassy staff? Increase the bookings at your guesthouse or restaurant? Sell them a vehicle, home, or security services? Perhaps educate their children or teach them an African language? Maybe just treat them to a day at your spa? Whatever product or service you have, here is a market of LSM 11+ with generous budgets and discerning taste. Have a word with them.
Advertise in DIPLOMAT SOUTH AFRICA magazine.
Diplomat South Africa is a publication that powerfully reaches out to foreign representatives in South Africa and South African representatives abroad, pulling them together, delivering your message. Diplomat South Africa magazine is distributed to Embassies & High Commissions, Consulates & Consulate-Generals, Honorary Consuls & Honorary Consular Agencies, Liaison Officers, Non-Resident Accreditations, and International Organisations.
Engaging with deep pockets…
THE DIPLOMAT S.A. IS POSITIONED AS A NICHE PUBLICATION FOR A VERY SPECIAL AUDIENCE … SOUTHERN AFRICA’S DIPLOMATIC COMMUNITY.
South Africa has a large foreign diplomatic community with over 270 points of representation (including Embassies, Consulates, International Organisations, and so on). At any one time, around one-third of the diplomatic community has recently arrived and needs up-to-date information on where to live, shop, eat, relax, buy cars and educate their children. Foreign diplomats in South Africa also face a number of challenging aspects related to their work – in terms of getting official information to the South African media, lack of access and understanding by South African officials, and a plethora of other challenges.
The diplomatic community in South Africa is a powerful economic force as well as politically influential. Official spending by foreign governments (including Embassies and International Organisations, but excluding private sector direct investment) in South Africa was approximately R52.7bn in fiscal 2021 (End Feb 2022). Ambassadors and their senior colleagues are often crucial in influencing these key spending decisions by their national governments and companies. These same key decision-makers are the readers of Diplomat S.A. Magazine.
With over 270 points of representation, The Diplomat S.A. Magazine has a primary and a secondary readership market of just over 19037 readers.
EDITORIAL PROFILE
The establishment of The Diplomat (South Africa) Magazine, was borne out of a need to provide the South African diplomatic community with informed news and articles to help make their work more effective and make living in South Africa more enjoyable. As such, The Diplomat SA publishes three categories of Editorial Content:
1. POLITICAL AND FOREIGN AFFAIRS ISSUES … including news, insights into issues of foreign affairs, and opinions by Foreign Diplomats.
2. BASIC INDUSTRY EVENTS INFORMATION … including arrival interviews, diplomatic calendar, and information on all recent arrivals and departures.
3. LIFESTYLE AND LEISURE … including culture, travel, and shopping.
The Diplomat SA offers viewpoints on South Africa’s foreign affairs, stories relating to the diplomats in South Africa, and political figures combined with columns about wine, food, travel, and sport.
READERSHIP PROFILE
The primary readership of The Diplomat S.A. Magazine is the foreign diplomatic community resident in South Africa. This community consists of ambassadors, high commissioners, senior envoys, middle ranking diplomats, specialist (i.e.. education, military) attachés and other diplomats, as well as their families.
about the diplomatic community
newly arrived diplomats
This is what newly arrived diplomats and their spouses in South Africa would say are the most difficult facets of life:
• Meeting new South African friends.
• Getting information about finding accommodation (+-10% of the embassy staff would like to purchase homes for the 3-4 years they serve their respective embassies within S.A.).
• Getting my children into school.
• Getting information about banking and finance (The typical products required are cheque accounts and credit cards).
• Getting information about buying cars (Embassy staff would like to have personal transportation).
At any time, around one-third of the diplomatic community has recently arrived and needs up-to-date information on where to live, shop, eat, relax and educate their kids.
This is what foreign diplomats in South Africa would say are the most difficult aspects of their work:
• Lack understanding of the work of foreign diplomats by South African officials
• Lack of understanding of the processes in South Africa.
• Getting official information.
• Ignorance of home country by the media, public, and officials.
• Contacting South African officials of departments and officials of other embassies.
• Organising events, seminars, and so on.
The concept of a magazine targeting the foreign diplomatic community in a host country is not new.
Diplomat SA is part of a global family covering several countries, including Canada (est. 1989), the UK (est. 1950), Russia (est. 1995), the US (est. 2000), France, and Australia (est. 1990). With the exception of the Australian magazine, which focuses purely on political issues, all others also focus on general diplomatic information and lifestyle information.
CIRCULATION
PRIMARY READERSHIP: 12801+
FOREIGN REPRESENTATION IN SOUTH AFRICA (TOTAL + READERS)
Embassies/High Commissions 132 8430
Consulates/Consulate-General 64 1772
Honorary Consul/Honorary Consular Agency 73 1933
Other (i.e. Liaison Office) 17 171
Non-Resident Accreditation 12 216
International Organisation 20 279
SECONDARY READERSHIP: 6236+
SOUTH AFRICAN REPRESENTATION ABROAD (TOTAL + READERS)
Embassies/High Commissions 83 2880
Consulate/Consulate-General 16 315
Honorary Consul/Honorary Consular Agency 46 511
Other (i.e. Liaison Office) 4 20
Non-Resident Accreditation 106 1060
International Organisation 7 78
SOUTH AFRICAN READERS (TOTAL + READERS)
National Government Departments 5 372
Single Copies 1000 1000
TOTAL COPIES CIRCULATED EVERY 2ND MONTH 19037
SOURCE: Department of Foreign Affairs – Foreign Representative in South Africa
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Magazine Copies Circulated
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Readers @ 4.5 Readers Per Copy
ADVERTISING
RATES
(PLEASE NOTE, ALL ADVERTISING RATES INCLUDE AGENCY)
STANDARD RATE
Double Page Spread R 26,880.00
Full Page R 15,980.00
Half Page R 9,480.00
Third Page R 7,200.00
Quarter Page R 4,920.00
Business Card Advert [Eight Per Page] R 2,880.00
Leaflet Insertions [folded to A4 or smaller] R 580.00 per ‘000
COVER PLACEMENTS
Inner Front Cover DPS R 34,680.00
Outer Back Cover SP R 21,840.00
Inner Back Cover SP R 18,600.00
CONTRACTUAL RATES (Minimum 3 issue commitment)
Double Page Spread R 23,280.00 per insertion
Full Page R 13,740.00 per insertion
Half Page R 7,800.00 per insertion
Inner Front Cover DPS R 30,360.00 per insertion
Outer Back Cover SP R 20,670.00 per insertion
Inner Back Cover SP R 17,280.00 per insertion
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Cents Per Reader with a Full Page Advert @ 15,980 ZAR
SIZE
SPECIFICATIONS
SPACE BOOKED + TRIM SIZE
(Wide x High (mm), please provide a minimum 5mm bleed)
Full Page 210 x 297 (Standard A4)
Double Page Spread 420 x 297
Half Page Horizontal 210 x 148
Half Page Vertical 105 x 297
Diplomat SA Magazine is ‘British A4’ in size, in that it is the standard (297mm h x 210mm w) A4 publication. For safety sake and to counteract ‘binder’s creep’, we ask that you supply a 5mm bleed and that your gutter between the text and the crop page edge is at least 12.5mm. Please try to use a minimum of a 10mm margin around your artwork, especially the text boxes. If your design dictates that items be cropped off the page edge, please inform us.
WE REQUIRE THAT YOU EMAIL US YOUR FINISHED, HIGH RESOLUTION PDF.