Media

$43bn Discovery and WarnerMedia merger completed

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Discovery + warnermedia 11 APR 2022 | EMAIL | PRINT |  PDF   Discovery and WarnerMedia’s $43bn merger uniting the two companies has been completed. Source © dotesports.com dotesports.com Less than a year after Discovery and WarnerMedia announced their plans to merge, Warner Bros. Discovery (WBD) has officially arrived reports Adweek.com. “The companies crossed the finish line Friday afternoon and completed their $43bn merger, combining …

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Four social media brands among the world’s top 10 for Y-o-Y growth

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Posted By: Juliet Gillieson: March 22, 2022In: DigitalPrintEmail TikTok is the world’s fastest growing brand, according to Brand Finance’s Global 500 report of January 2022 TikTok is the world’s fastest-growing brand – up 215% year-on-year (Y-o-Y) from January 2021. This is according to Brand Finance’s Global 500 report of January 2022. (Brand Finance conducts market research on over …

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What Are the Benefits of Magazine Advertising?

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In the 21st century, advertising in print or in digital magazines may seem pointless. Television reaches millions more consumers. Advertising on your website costs less than on TV. And aren’t magazines folding left and right? In reality, the magazine industry, even in hard copy, is doing well. New magazines are constantly appearing, and a number …

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Three reasons why advertisers still believe in the power of print

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For marketers who are struggling to advertise their content online, it might be time to consider the new potential of an old medium — and that medium is print. The media update team takes a look at the contentious battle of ‘print versus digital’ to find out why advertisers still invest in print. Since the dawn of digital media, …

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